Cat-Man Plus is the experienced specialist one-stop-shop for all your Trade Marketing and Category Management services.

Category Management Software

Good quality Category management requires good interpretation of information and data on which to plan and implement strong, effective actions.  Yet often, quite vital decisions around support, distribution and promotions are made with little or no understanding of the category, the shelf situation or the shopper's behaviour.

In many cases, this is simply because the information is not easily and quickly available, or there is no convenient way to analyse and understand the data. This can lead to organisations either getting bogged-down with trying to understand the data (analysis-paralysis) or large, often crucial decisions being made by "seat-of-pants" processes which are often wrong!

CatMan+ has specifically created three Leading-Edge software packages, designed to assist the Trade Marketing, Sales and Marketing departments conquer their understanding of data and information.

Promolytics   : A promotion analysis software package for both the post-analysis and "what-if pre-testing" of consumer promotions

Data and Go !   : An all-in-one data capture software package where field sales or merchandisers in either the Independent or Multiple retail sector can record shelf and outlet information (eg distribution, out-of-stocks, presence of POS material) quickly and easily, to be analysed together on a master database.

Data Mixer   : Software which easily enables you to combine and analyse sales data from a variety of sources such as Retail Link, Nielsen data, etc.