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Good quality Category management requires good interpretation of information and data on which to plan and implement strong, effective actions.
Yet often, quite vital decisions around support, distribution and promotions are made with little or no understanding of the category, the shelf situation or the shopper's behaviour.
In many cases, this is simply because the information is not easily and quickly available, or there is no convenient way to analyse and understand the data. This can lead to organisations either getting bogged-down with trying to understand the data (analysis-paralysis) or large, often crucial decisions being made by "seat-of-pants" processes which are often wrong!
cat:man+ has specifically created two Leading-Edge software packages, designed to assist the Trade Marketing, Sales and Marketing departments conquer their understanding of data and information.
 Data and Go - a fast and convenient method of collecting data and photographs immediately from the field using only standard mobile phones as the hardware !
Visit the Data and Go site here
Promolytics - A comprehensive software package to analyse the effectiveness and efficiency of your consumer promotions
Visit the Promolytics site here
To contact us about any of our software packages, just click here or this button : 
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