Cat-Man Plus is the experienced specialist one-stop-shop for all your Trade Marketing and Category Management services.
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Promo Insights
Good quality Category management requires good interpretation of information and data on which to plan and implement strong, effective actions. Yet often, quite vital decisions around support, distribution and promotions are made with little or no understanding of the category, the shelf situation or the shopper's behaviour.
In many cases, this is simply because the information is not easily and quickly available, or there is no convenient way to analyse and understand the data. This can lead to organisations either getting bogged-down with trying to understand the data (analysis-paralysis) or large, often crucial decisions being made by "seat-of-pants" processes which are often wrong!
CatMan+ has specifically created three Leading-Edge software packages, designed to assist the Trade Marketing, Sales and Marketing departments conquer their understanding of data and information.
To find out more about Promo Insights, then just
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Versatile yet Comprehensive
A recent survey showed that 50% of consumer promotions fail to meet their objectives. Also disturbingly is the fact that 50% fail to add incremental value to the category for the retailer.
Yet despite the fact that consumer promotions take up a sizeable amount of A&P budget, not to mention vast amounts of time to set up, often very little is known about them.
Promo Insights is an easy-to-use yet comprehensive way to analyse promotion activity. Understanding and quantifying the results will allow you to improve your promotional strategy, focus on activity which is known to work and learn from experience. Stop wasting time, effort & money and improve your bottom line with Promo Insights.
Easy to Use
Research has shown the clear importance of (1) being consistently in stock, (2) a clear position on shelf and (3) the state of the outlet and shelf as a factor in driving sales.
75% of shoppers in major supermarket chains make their final purchase decision in the store (Admap) and shoppers spend no more than 6 seconds looking for a preferred brand before they give up and take a substitute (the Economist)
Outlet Manager software allows your field merchandisers (in house or outsourced) or sales team to rapidly collect key information (eg stock info, place on shelf, presence of POS or promo material) from the outlets and fixtures. This data can then be consolidated and further analysed to get an overall "global picture" or have the results trended over time.
Have greater understanding and control over the place of the vital link between your products and your consumers with Outlet Manager.
Actionable results
The use of data is becoming of ever-increasing importance in making the right commercial decisions and in performing solid Category Management.
Yet along with the continuing "data explosion" marketing and sales departments are also continuing to get busier and busier - often too busy to devote time to ploughing through data to understand what all those numbers are trying to show them.
Data Mixer software is a convenient way to combine data from a wide variety of sources such as Nielsen and Wal*Mart Retail Link into clear reports. Different time periods can be quickly analysed, as can different market definitions which can be re-specified and standardised from one set of data to another. Time-saving Exception Reporting is also possible. Spend less time slogging through the data and more time getting clear commercial direction of what it is showing with Data Mixer.
To contact us about Promo Insights or to make a general enquiry, either give us a call on 01472 398388 or click here or here:
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