Cat:Man+ Trade Marketing and Category Management Services

How's your relationship ?

Those of us who can remember reading the MAD magazine "Spy vs. Spy" cartoons may look back on them with some nostalgia. Yet this kind of relationship can sometimes exemplify some of what our retailer relationships can be like.

Or maybe you're lucky and your relationship is a match made in heaven ! Take this quick fun quiz to find out.

Instructions : First pick a customer with which you do business. You have to do this quiz one retailer at a time; if you want to do more than one, just go back and repeat it.
(If you are a retail buyer, then pick a supplier and substitute "supplier" wherever you see "client" and "salesman" for "buyer")

Then, answer each question by placing the slider in the position between the two opposing statements which best fits your feelings about the retailer. There are 12 questions in all.
CONFIDENTIAL : Only YOU will know the results.

Question 1:

The client is open to Category Management

This client prefers "trading"

Question 2:

They share their data with us

They're rather secretive about their data

Question 3:

Buyers change infrequently

Buyers change regularly

Question 4:

They regularly consult with me

They keep themselves to themselves

Question 5:

I have access to many people in their organisation

I see only the buyer, and that can be difficult

Question 6:

They are not bureaucratic - the buyer has freedom

They are rather bureaucratic with many controls in place

Question 7:

They encourage collaboration with us

They have a rather adverserial approach

Question 8:

Projects with them can move swiftly

Doing projects with them can feel like swimming in treacle

Question 9:

They use category management to create win:wins

They use category management to delegate work to us

Question 10:

We do plenty of promo activity with them

We don't get the chance to do promotions

Question 11:

They have an entrepreneurial culture

They have a cautious approach to new ideas

Question 12:

We have a joint strategic plan with them

We spend most time discussing prices and rebates

That's it ! Now to see your results and find out what they mean, just click this button :

For regular up-to-date news and views about Category Management & Trade Marketing, just pop your e-mail address in the box below and click "PODCAST ME"


Cat-Man Plus is the experienced specialist one-stop-shop for all your Trade Marketing and Category Management services.


News items open in a new window. Just click on any headline to view the item	How's your relationship ? Those of us who can remember reading the MAD magazine "Spy vs. Spy" cartoons may look back on them with some nostalgia. Yet this kind of relationship can sometimes exemplify some of what our retailer relationships can be like. Or maybe you're lucky and your relationship is a match made in heaven ! Take this quick fun quiz to find out. Instructions : First pick a customer with which you do business. You have to do this quiz one retailer at a time; if you want to do more than one, just go back and repeat it. (If you are a retail buyer, then pick a supplier and substitute "supplier" wherever you see "client" and "salesman" for "buyer") Then, answer each question by placing the slider in the position between the two opposing statements which best fits your feelings about the retailer. There are 12 questions in all. CONFIDENTIAL : Only YOU will know the results. Question 1: The client is open to Category Management This client prefers "trading" Question 2: They share their data with us They're rather secretive about their data Question 3: Buyers change infrequently Buyers change regularly Question 4: They regularly consult with me They keep themselves to themselves Question 5: I have access to many people in their organisation I see only the buyer, and that can be difficult Question 6: They are not bureaucratic - the buyer has freedom They are rather bureaucratic with many controls in place Question 7: They encourage collaboration with us They have a rather adverserial approach Question 8: Projects with them can move swiftly Doing projects with them can feel like swimming in treacle Question 9: They use category management to create win:wins They use category management to delegate work to us Question 10: We do plenty of promo activity with them We don't get the chance to do promotions Question 11: They have an entrepreneurial culture They have a cautious approach to new ideas Question 12: We have a joint strategic plan with them We spend most time discussing prices and rebates That's it ! Now to see your results and find out what they mean, just click this button :	For regular up-to-date news and views about Category Management & Trade Marketing, just pop your e-mail address in the box below and click "PODCAST ME" cat:MAN+ will never spam you or sell your details onto any third party.

Cat-Man Plus is the experienced specialist one-stop-shop for all your Trade Marketing and Category Management services.

News items open in a new window. Just click on any headline to view the item

How's your relationship ?

That's it ! Now to see your results and find out what they mean, just click this button :

For regular up-to-date news and views about Category Management & Trade Marketing, just pop your e-mail address in the box below and click "PODCAST ME"

cat:MAN+ will never spam you or sell your details onto any third party.