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Catmanplus Retailer Profiling


Those of us who can remember reading the MAD magazine "Spy vs. Spy" cartoons may look back on them with some nostalgia. Yet this kind of relationship can sometimes exemplify some of what our retailer relationships can be like.


This fun test is a brief introduction to Catmanplus Retailer Profiling in which Retailers are profiled with regard to their attitude, approach and ability to Category Management.  It is a 4-dimensional view of the retailer, similar to the famous Briggs-Myers test used by psychologists for personality profiling of people.


More will be revealed after you have completed the test.


Instructions :  First pick a customer with which you do business. You have to do this quiz one retailer at a time; if you want to do more than one, just go back and repeat it.


(If you are a retail buyer, then pick a supplier and substitute "supplier" wherever you see "client" and "salesman" for "buyer")


Then, answer each question by clicking between the two opposing statements in the place which best fits your feelings about the retailer. There are 16 questions in all.


CONFIDENTIAL : Only YOU will know the results.


Question 1:
Things happen with this retailer in a controlled, planned way     They are known to spring occasional nasty surprises

Question 2:
During discussions with them we cover a range of topics     Discussions with them are nearly always about price and rebates

Question 3:
They have a lot of their own research and in-house resource     They do not have much of their own research about their categories or their shoppers

Question 4:
They are very entrepreneurial with a "lets do it" approach     They have a very cautious approach to new ideas

Question 5:
They regularly consult with us about the category     They keep their ideas and plans to themselves and do not involve us

Question 6:
They have a growing market share in our country     They have a declining market share in our country

Question 7:
We get to meet lots of people in their organisation, in a range of job functions and levels     We get to meet only the buyer

Question 8:
Buyers change infrequently     Buyers change very frequently

Question 9:
We get respected and rewarded for the work we do for them     We get treated as "Free Outsource" by them with little or no reward

Question 10:
They share category sales data with us     They are secretive about their own sales data

Question 11:
They have some of their own budget to invest for growth in our category     They have no money or are unwilling to invest

Question 12:
They are an un-bureacratic organisation and the buyers have some freedom     They are a very bureaucratic organisation

Question 13:
Doing projects with them can move swiftly     Trying to progress projects with them can feel like swimming in treacle

Question 14:
They are open to using Category Management to create "win:wins"     They use category management in order to delegate work to suppliers

Question 15:
They encourage the sharing of ideas     They have an "adverserial" or "combat" approach to suppliers

Question 16:
They have a clear strategy of their own for their own business     They have a muddled strategy or no strategy of their own


That's it ! Make sure you answered every question otherwise you will get misleading results !


Now to see the results and find out what they mean, just click this button :





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