Cat-Man Plus is the experienced specialist one-stop-shop for all your Trade Marketing and Category Management services.

Welcome to cat:MAN +

cat:MAN +  is a new, unique, specialist agency, specialising in Trade Marketing and Category Management with many years experience working with the retail trade in the UK, continental Europe, USA and Canada in many trade sectors such as Grocery (fmcg and durable), DIY, Cash and Carry and Pharmacy.

Our aim is to boost companies'  Return on Investment from Category Management.

We offer a complete range of services for both suppliers and retailers, including :

A full Cat Man and Trade Marketing consultancy service, including the CatMan+ status and benchmarking survey.

Exciting and interactive training programs and material on a wide variety of Trade Marketing and Category Management topics

Trade Marketing project management

Specialist Category Management Software for key Trade Marketing issues such as promotion analysis, data integration and analysis, planogram compliance, stock monitoring and outlet/shelf management.

According to a report by the Institute of Grocery Distribution (IGD) in December 2007, the grocery trade is losing millions in sales by failing to offer formal category management training to new recruits and not implementing defined processes. Karen Bevan, IGD's Head of Consumer and Category Management says : "Companies are losing sales, hampering trading relationships and potentially failing to manage risk by not practicing category management strategically or with defined processes."

Whether you are a supplier or a retailer, big or small, experienced or relatively new to Category Management, cat:MAN+ will have something useful for you and will be able to boost your competence in category management.

Please click on the buttons along the top to take a closer look at our range of services and software.

To contact us about any of our services or to make a general enquiry, just click here or this button :   

Many thanks.